What is a Vid


 

Vids, Vidders, and Vidding is a growing cultural expression of fandom, music, and video.  See an example above.

A vid is a short video that tells a narrative by combining the video from a Movie, TV show, or Web Series and a song for the audio track setting the tone and direction of the story.  In other words it's a cross medium mashup.

Vidders are those artists / fans who cut together the vids whereas vidding is the act of producing a vid.

Cultural Advantages

 

  • Fans can express and play in the franchises that they love.
  • It becomes a great promotional vehicle for both the music artist and the franchise.
  • It enhances our cultural experience of both video content and music.

 

Controversy

 

  • There is much fear, uncertainty, and doubt surrounding the topic.
  • Fear of reprisal from the copyright holders.
  • Fear amongst copyright holders of loosing control over their content and loosing money.

 

What We Need

 

  1. Recognize the cultural value of vids.
  2. Get over our fears.
  3. Open a dialogue to come up with a compromise that will allow both parties to win.

If you would like to join in the conversation head over to Project: Shadow  what is your definition of a vid? - Project: Shadow.